Analysis of a Television Advertisement Essay - 1129 Words

Analysis of a Television Advertisement The television advert I am going to analyse is the John Smith’s advert entitled â€Å"Top Bombing† taken from late in 2002. This advert was part of a continuous â€Å"No Nonsense† series, which is still running on television screens with the most recent being a â€Å"doorstep challenge† type advert where the presenter turns up on the doorstep of an unsuspecting victim and asks a question which would usually have a yes or no answer. The basis of the advert is Peter Kay (A British comedian) in a diving contest against some of the world’s top professional diver’s. The advert is intended to promote the idea that the beer it is advertising is plain and simple like the†¦show more content†¦The comedy aspect keeps people drawn to the advert all the way through as it is comical until the very end of the advert when Kay’s shorts fall down. The simplicity of the advert keeps the viewer interested while the camera angles vary. The advert’s layout is that of a diving contest. It shows the initial run up to the jump side on then shows a head on view of the divers initial upward drive off of the board, which then goes into a shot of the divers motion in the air, into the final splash. This is repeated for the second diver and John Smith (Peter Kay). Smith’s dive or â€Å"bomb† is the complete opposite of what judges look for in diving contests. In diving contests the judges are usually on the lookout for the complexity of the trick and the lack of splash as well as rigidity in the air. In the advert, the opening pair of divers perform what would be considered a very good dive in an ordinary contest. Smith however performs a dive or â€Å"Bomb† which would score very low in an actual diving competition. This is where the concept of no nonsense comes into play. The no nonsense â€Å"bomb† is a poolside or holiday dive usually performed by young people due to its simplicity. It is the contrast between this simple dive and theShow MoreRelatedAdvertisement Analysis : The Television Commercial1448 Words   |  6 PagesAd selection: The television commercial was telecasted in November 17, 2008 (11 years ago) through known as banned comedy type commercial. It’s a controversial ad produced by Pepsi co where a kid tried to get drink from vending machine included both Pepsi and coke. He put down 2 cokes under feet and reached the higher button to get Pepsi. At the very beginning this advertisement was telecasted in TV channels but after imposing new advertising law this ad banned. Ad Justification In carbonatedRead MoreAnalysis of a Television Advertisement Aimed at Raising Awareness on the Issue of Road Safety843 Words   |  4 PagesAnalysis of a Television Advertisement Aimed at Raising Awareness on the Issue of Road Safety In order to analyse the advertisement, it is necessary to look at the different techniques used throughout. 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The feminist movement in the 70s helpedRead MoreTelevision Advertisements Impact On Customer s Buying Behavior For The Health Drinks1744 Words   |  7 PagesTelevision advertisements Impact On Customer’s Buying Behavior for the ‘Health Drinks which makes milk richer of Children’s’ in the area of Vadodara city ABSTRACT The concepts of health and energy have perhaps never been as popular—or pursued/coveted— as they are now. With market rivalries becoming an intense affair, brand strategists and marketers are eager to refresh their brand’s positioning and image. The focus on functional health benefits has allowed India to become the world’s largest marketRead MoreThe Effect Of Advertising On A Customers Self Esteem1497 Words   |  6 PagesThe influence of advertisement on a customer’s self-esteem is a vital issue companies must address when deciding how to present their product to the public. In fact, emotions triggered through branding can greatly impact product sales and customer loyalty (Park et al. 2010 cited in Malà ¤r et al. 2011, p.35). Women in particular are prone to react sensitively when exposed to images of the ‘ideal female beauty’ standard in the media (Pihas et al., 1999, p. 225). Therefore, this essay will examine theRead MoreThe Eff ect Of Women s Media1517 Words   |  7 PagesResearch Question: How does the way that women are portrayed on television commercials and advertisements affect the way women are seen in society? Thesis: Woman portrayed on television commercials are stereotyped, sexualized, and have limited roles which affects the way women are seen in society because they are seen as weak, sexualized objects who are dependent upon men. It is important to establish the affects that television has on a women’s image because it influences viewer’s attitudes andRead MoreDrypers1247 Words   |  5 Pagesmarket in U.S. They invest a lot in advertising and marketing their products. On contrast, Drypers Corporation has always relied on promotional spending and corporative merchandising arrangement with retailers. Drypers Corporation had never used television as the means of advertising and promoting its products. In 1997, Kimberly-Clark and Procter Gamble held an estimated 78.9% of the total U.S retail sales of disposable diapers and training pants through their distribution coverage in grocery

The Most Common Questions Asked During An Accident

One of the most common questions asked during an accident is â€Å"who’s responsible?† The people involved usually try their best to assign the blame onto another person as to not receive any consequences. But how can one know who is truly at fault? How can one separate all the factors and trace the blame to one single choice or choices made by a person or a group of people? Some answer that the person who did the action is responsible. Others answer that the person with the greatest knowledge of the outcomes is responsible. I, however, argue that if a person influences someone’s actions, then the influencer is responsible. If I were to influence someone else s actions, then I ought to be held accountable. For example, once, my friends and†¦show more content†¦I could have easily thrown it to another person, said to Jared not to run near the woods, or given the ball to someone that was a better thrower. Even though I had no intent of deliberately making Jared and my friends angry by throwing the ball into the woods, Jared holds me responsible for all the other things I could have done so the ball could have not gotten lost. As I look at it, Jared is responsible for the ball being lost. He encouraged me to throw the ball by running towards the woods and extending his arms like he is going to catch it. If he did not run towards the woods, I would have never thrown the ball near the woods and it would have never gotten lost. Jared knew that he was running towards the woods and that there was the possibility that he would not catch the ball and that it would become lost. In this situation, Jared could have not been responsible for losing the ball if he had not run towards the woods but I still threw him the ball and the ball still had gotten lost. In that case, if Jared can stay away from the woods and my throw is off enough that the ball goes into the woods, then it is my fault. In another situation, Jared could have not been responsi ble for losing the ball if he told me to throw the ball carefully, but I still threw it into the woods and lost the ball. Through this situation, Jared is acknowledging the danger of the woods and is telling me to be careful. Instead of blindly influencing me toShow MoreRelatedReconstruction Of Automobile Destruction Undertaken By Loftus Palmer Essay1605 Words   |  7 Pages Overview The study, Reconstruction of Automobile Destruction undertaken by Loftus Palmer in 1974 consisted of two experiments, these experiments were completed in order to test their hypothesis that ‘the way in which a question about an eyewitness testimony was asked can change the recollection of events perceived by the witness’. 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Edgar Allan Poe`s Conception of Death Free Essays

In this chapter, the detailed analysis would focus on the aspect on different attitudes adopted by Edgar Allan Poe to portray his conception of death in selected poems. Poe himself sees death in various experiences and his transformation of death from one poem to another is noteworthy. The bedrock of analysis would be The Raven, Annabel Lee, Lenore, The City in the Sea, Eldorado, and The Conqueror Worm. We will write a custom essay sample on Edgar Allan Poe`s Conception of Death or any similar topic only for you Order Now Although the theme in these poems is the same, the attitudes and the nature of description is entirely different in all of them. the chapter is allocated to three subtitles, man’s attitude towards death of the beloved, man’s description of death and the third corresponds to the reasons behind these attitudes adopted based on Poe’s biography 3.1 Man’s attitude towards the death of the beloved:3.1.1 The RavenThe poem follows an unnamed narrator who is also a lamenting lover of his dead beloved Lenore. Lenore is thought to be the deceased wife of Poe and holds the central element in this poem. The narrative poem begins on a dreary night of December, where the lover is seen as tired and weak. Remembering his dead beloved he experiences ennui and tries to overcome this by diverting his attention to an old book. As the narrator is seen feeling at unease and weak, he hears a tapping on his chamber door. He consoles himself that a visitor may have tapped the door to seek asylum and nothing else. Once upon a midnight dreary, while I pondered, weak and weary, Over many a quaint and curious volume of forgotten lore,— While I nodded, nearly napping, suddenly there came a tapping, As of someone gently rapping, rapping at my chamber door. â€Å"‘T is some visitor,† I muttered, â€Å"tapping at my chamber door;Only this and nothing more. † (The Raven 112)Since the beginning of the poem, the reader can feel the ambience of death surrounding the narrator. The use of â€Å"I† is the poem indicates the unnamed narrator being fearful and irritated as he describes the sound in rather negative term â€Å"rapping†. According to TheFreeDictionary, the word corresponds to a series of rapid audible blows in order to attract attention. This rapping sound generated as the narrator describes makes the narrator aware of his surroundings more and begins to fear for himself. Narrator also uses â€Å"gentle† which portrays yet another descriptive aspect, the gentle tap made the narrator aware of his situation and so enough was able to respond to it. The narrator also shows his irritated nature: â€Å"T is some visitor,† I muttered, â€Å"tapping at my chamber door / Only this and nothing more.† Narrator now moves on to remembering his lost beloved Lenore. Narrator can be evidently seen to showcase his unconscious, as he portrays a moment of flashback, a specific time that he is reliving again in that chamber. The use of words â€Å"dying embers† showcases a trigger generated in the narrator about his lost Lenore. It is said that â€Å"we unconsciously tend to run away from our distressing thoughts and painful experiences by believing and convincing ourselves to forget them.† These repressed thoughts and experiences remain in our unconscious in a dormant phase, and as soon as similar situation occurs, these recurring experiences surfaces. The past has surfaced again when the narrator moves into flashback, feeling sorrow for having lost his beloved forever:Ah, distinctly I remember it was in the bleak DecemberAnd each separate dying ember wrought its ghost upon the floor.Eagerly I wished the morrow;—vainly I had sought to borrow From my books surcease of sorrow—sorrow for the lost Lenore,For the rare and radiant maiden whom the angels name Lenore: Nameless here for evermore. (The Raven 112-113) Here, narrator uses â€Å"bleak December† to signify cold, and consequently death. The very first line creates a conception of death as cold and unwavering in the reader’s eyes. Nothing lives in the winter, for those who live goes into hibernation till the winter surpasses. December is the month of winter. This symbolizes death as cold, unforgiving and larger in magnitude. The cold of winter wipes out the warmth effortlessly as the narrator explains it as â€Å"dying ember†. This dying ember generated the flashback of his beloved and this in turn instils the narrator to think about his beloved’s death. He calls her the â€Å"fair maiden† whom the angels took away, leaving narrator sorrowful and mournful in attribute. To surpass his sorrow, he sought refuge in books: â€Å"Eagerly I wished the morrow; —-vainly I had sought to borrow / From my books surcease of sorrow—-sorrow for the lost Lenore. Now narrator moves to open the door, fearing, grieving, and contemplating that it might be Lenore that seeks entrance in his chamber. The depiction of this fear is uncanny, the narrator shows his inner fear which enthralls in him terrible yet fantastic horrors that he has never felt before. This uncanny attitude towards death is evident of the nature of Poe. Poe regards death as an inevitable concept in this narrative poem. The horrors that the narrator faces are portrayed through the musical effect of silken purple curtain, sad, uncertain rustling of purple curtain, narrator is now terrified of this sound and reassures himself that it might be some visitor who seeks entrance at his chamber door. From the initial concept of death as an inevitable phenomena, the transformation has made death generating fear inside narrator. The narrator is now fearful of the ambience around him as it generates the How to cite Edgar Allan Poe`s Conception of Death, Papers

Effective Recruitment Process and Plan †Free Samples for Students

Question: Discuss about the Effective Recruitment Process and Plan. Answer: Introduction: The operational capability of every organization can be increased or decreased by the selection of manpower. The success of the organization can be estimated by the skills, capability, capacity, efficiency, learning capability, hardworking, and other features of the employed staff. Every organization facing problem in recruiting the well-efficient staff on whom the future of the company depends. The business looks forward for recruiting the best staff for their company at lowest price. In this paper we will look forward for the proposal for the effective recruitment plan for the company. Focus of the study: The objective is to propose a plan for the effective recruitment plan for hiring excellent staff for the organization. The business looks forward for recruiting the best staff for their company at lowest price. Project related Literature summary: The success of the company depends on the human resource management plan. The human resource management is responsible for hiring new employees through the recruitment process, giving training, awarding, and assessment of the employees, division of roles and responsibilities according to the capabilities and skills of the employees. The employees are the backbone of the enterprise (Khanna, 2014). The potential employees are required to face the competition of the organization and to keep the enterprise ahead of their competitors. The selective process should be used for recruiting the new staff for resolving the issues such as negative consequences of long term hiring of wrong staff, poor performance of the employees, failure in achieving the companys objective, and increasing turnover of the company. The equal opportunities should be provided to every individual to show their talent and skills (Ishrath, 2013). The fair treatment should be given to all the participants of the recruit ment process. The success of the organization can be estimated by the skills, capability, capacity, efficiency, learning capability, hardworking, and other features of the employed staff. From the research, it has been analysed that the human resource management is responsible for developing good relationship with the working staff so as to keep them motivated to perform better. The employees are recruited on the basis of adding values to the organization. The recruitment process is divided into two types of internal and external strategies. The internal recruitment is the process of promoting employees, selecting employees on the basis of their skills, hiring employees on the recommendation of friends and business partners. The selection policies and following the laws of the company helps in selecting the competent staff for the organization (Li, 2015). The advantage of using internal recruitment is that the management is aware of the skills and performance of the employees. The e mployees are familiar with the strength and organization behaviour of the company. The employees are internally selected to complete the project on the basis of their skills, potential, hard work, and performance. The right candidate can be chosen for the particular vacancy. The company do not have sufficient staff to carry over the project than they change their policies to external recruitment process. The external recruitment is the process of selecting employees through informal and formal methods. The formal method is used to select candidate which have no relation with the company. Informal method is used to rehire their previous employees by searching the database of the company. Research methodology: Research objective: The aim of the proposal is to develop the strategy for recruiting the individuals for the job by attracting them towards the job profile. The second strategy is to discuss the employment policy with the top executive of the organization for hiring new employees for the growth of the company by achieving the companys objective. Research Philosophy: The research question, objective, and methodology are the pillars of the research philosophy (Rao, 2014). The key elements of HR management are employment policy and the recruitment policy. The successful research policy is named as interpretivism for focusing on the social action and influencing people. Research Approach: The inductive and deductive research approaches are implemented to carry out the research work. The deductive approach is used for building strategy for recruitment process by analysing the existing literature. The inductive approach is the formal interview between interviewee and interviewer (Bhat, 2010). The HR policies should follow for arranging interview for recruitment of the employee. Data collection methods: The data can be collected by qualitative and quantitative research methods. The semi-structured interview is the part of the qualitative method. The lists of interview questions are the part of recruitment strategy. The reliable data should be collected from employment policy. The questionnaire is the method of quantitative research method. The aim of the questionnaire is to take opinion and suggestions from the employees about the recruitment process. The question should be assembled on analysing the growth of the company. It is the method of collecting reliable and objective information for the increasing the performance of the employees and the economy of the company. The multiple questions and closed ended questions are organized as the part of the questionnaire. The literature review helps in analysing the success and failure of the recruitment process in the past. The qualitative and quantitative approach is used for analysing the flaws of the recruitme nt strategy. Data collection methodology limitation: The valid and reliable information should be collected for the research on recruitment process implemented by human resource management program. The inaccuracy in the questions of the questionnaire is the major problem with data collection methodology. The wrong feedback can be collected from the participants. Ethical consideration: The ethics is the science which has the capability to judge between the right and wrong activities. The deployment of the ethical standards helps in maintaining the continuous flow of information. The ethical standard should be followed in the recruitment process for the fair selection of the employees. The equal opportunities should be provided to every individual to show their talent and skills. The discrimination should not be done on the basis of diversity in culture, gender, colour, creed, and caste. The recruitment process directly affects the productivity of the company (Karthi, 2015). The success of the organization depends on the increasing profit of the company. The ethical standards should be followed to minimize the risks associated with the damage of the reputation of the company. The professional judgement gives the fair treatment to the interviewee. The personal judgement comes under the category of unethical behaviour. The selection policies and following the laws of the company helps in selecting the competent staff for the organization. The ethical rules helps in making the merit of the employees for promotion. The ethical standards and policies increases the virtue of objectivity, confidentiality of the information, maintaining consistency, avoiding modification and manipulation of information, raises the confidence of the employees in their superior that they will be fairly treated under the laws of ethics, stereotyping, prejudice given to the halo effect, and many more. The candidates should be evaluated on some fixed criteria (Kepha, 2016). The confidence of the stakeholders can be increased by maintaining the consistency in the selection process of the employees and keep the organization updated with the potential workers which can help in achieving the objective of the organization within assured time and cost. The employees should be provided with clear roles and responsibilities to carry over the tasks. The division of work should be d one according to the capability of the skilled staff. The employees should be provided with fixed authority to complete the tasks (Gilman, 2016). The potential employees are required to face he competition of the organization and to keep the enterprise ahead of their competitors. The development of good relationship with suppliers helps in managing the inventory of the organization. The employees are recruited on the basis of adding values to the organization (Perkin, 2012). The ethics management process helps in overcoming the problem of breakdown in the flow of communication. The ethical conduct should be followed in developing integrity of the organization, developing strategy for achieving the business goal, selections of the employees, and development of policies and procedures for the betterment of company. Schedule for Completion: The research proposal for the recruitment process should be developed according to the following schedule. Recruitment process Particular activity Start Date Finished Date Prepare the proposal for recruitment process of the organization 25-June-2017 12-jul-2017 Prepare the literature review for analysing the flaws of the evidence collected 13-jul-2017 25-july-2017 Final literature review presentation 26-jul-2017 30-jul-2017 Pilot questionnaire 31-jul-2017 03-Aug-2017 Final Questionnaire 04-Aug-2017 08-Aug-2017 Result and analysis of the questionnaire 09-Aug-2017 16-Aug-2017 First draft preparation 17-Aug-2017 20-Aug-2017 Final draft preparation 21-Aug-2017 28-Aug-2017 Presentation 29-Aug-2017 30-Aug-2017 Presentation of the final report 31-Aug-2017 05-Sep-2017 Conclusion: The aim of the proposal is to develop the strategy for recruiting the individuals for the job by attracting them towards the job profile. The human resource management is responsible for hiring new employees through the recruitment process, giving training, awarding, and assessment of the employees, division of roles and responsibilities according to the capabilities and skills of the employees. The ethical standard should be followed in the recruitment process for the fair selection of the employees. References: Bhat, J. (2010).Recruitment and selection process: A case study (1st ed.). Retrieved from https://www.ijimt.org/papers/77-M469.pdf Gilman, S. (2016).Ethics codes and codes of conduct as tool for promoting an ethical and professional public service (1st ed.). Retrieved from https://www.oecd.org/mena/governance/35521418.pdf Ishrath, G. (2013).A comparative study of recruitment and selection policies (1st ed.). Retrieved from https://www.iosrjournals.org/iosr-jbm/papers/Vol7-issue5/E0752943.pdf?id=5257 Karthi, M. (2015).Recruitment and selection process (1st ed.). Retrieved from https://www.ijsrp.org/research-paper-0415/ijsrp-p40133.pdf Kepha, O. (2016).The influence of recruitment and selection on the performance of employees (1st ed.). Retrieved from https://www.ijsr.net/archive/v3i5/MTIwNDE0MDE=.pdf Khanna, P. (2014).Recruitment and selection (1st ed.). Retrieved from https://www.iracst.org/ijrmt/papers/vol4no32014/2vol4no3.pdf Li, T. (2015).Nestle employee recruitment research (1st ed.). Retrieved from https://ijbssnet.com/journals/Vol_6_No_4_1_April_2015/10.pdf Perkins, W. (2012).Research in the workplace (1st ed.). Retrieved from https://www.kcl.ac.uk/innovation/research/support/ethics/storeddocs/4TrainingAdvice/4Researchintheworkplace/ResearchintheWorkplaceguidance.pdf Rao, D. (2014).A study on recruitment and selection process (1st ed.). Retrieved from https://ijmrr.com/admin/upload_data/journal_Syamala%20%20%205Oct%2014mrr.pdf References:

Fascism In Germany And Italy Essays - Fascism, Far-right Politics

Fascism in Germany and Italy Fascism in Germany and Italy Germany and Italy rose up under new leaders with a new type of governing policy. However, the same policies that caused growth lead to eventual collapse of these nations. Fascism grew because of extreme nationalism, fear, and governmental control. It failed due to absolute power by one man, its own aggressive nature, and lack of organization. Hitler's rise to power can be credited for many reasons. Firstly, the Nazi's gave the German middle class a reason why they were having problems, and came up with a solution. As Hitler explained it by using pseudo science, the Jews were the problem and there was only one solution. Along with this he instituted mass propaganda against the Jews and for the Aryan race. This went a long way to create the kind of nationalism that Hitler was looking for. Soon most of Germany felt like a strong and united people, willing to do anything for their state and their leader. Those who were not, lived in constant fear of the Nazi's. The SS and the SA policed the streets and used excessive violence whenever they felt it necessary. People were either happy to be with Hitler or afraid to oppose him. Hitler had control. With this control Hitler made policies that were actually very beneficial to the middle class. By eliminating large corporations, creating a strong military and increasing industry to equip the military Germany began to grow. There were a lot of problems in Italy. Mussolini used fascism in a very similar manner to Hitler. The way he saw it, Italy was divided into two sections: the north and the south. The northern part of Italy was industrialized while southern almost completely agricultural. Thus, Mussolini wanted to unify the people to create one strong nation. He went about this by using his own charisma and propaganda. He spoke of the history of Rome and the strength of Italians. He created a military and a police force to keep the people under control. Most, however, followed him because they believed in what he said. In conquering Ethiopia Mussolini was able to prove his own strength and the weakness of the League of Nations. When he combined forces with Hitler, Italy took the final step in its own progression. Fascism had its faults as well. Through its own aggressive nature both Italy and Germany followed the ideals of fascism directly into war. It is hard to say if these countries might have continued to grow if they had not tried to conquer. Another major problem with Fascism was its reliance on one man. Hitler and Mussolini became the only men who had the authority to make and decision. This caused great problems within the sate. Problems were slowly dealt with during a time were decisive quick reactions were needed. On top of this poor decisions were made without any sort of counsel. There were no advisers to help these two leaders. It seems that the fear that helped create the power contributed to its downfall because no one would question the solutions the men came up with. From this also spawned poor organization. For example Hitler, who controlled all of the army, left no power to his generals. Therefore, no one knew exactly what they could and couldn't do. All of these thing contributed to the fall of Fascism.

s Body Image

The Media’s Effect on Women’s Body Image Perhaps no time in history have body image standards had such an enormous impact on society. With today’s mass media people can be subjected to thousands of images and messages daily, portrayed by the â€Å"ideal† body image. The people most often portrayed and effected by these messages are young women. People conducted a poll that confirmed women are three times as likely to have negative thoughts about their bodies and men are, and the younger they are, the more unhappy they are (Levitt and Schneider 2). Females can feel constant pressure to live up to these ideals which are most often unattainable. Body image can be defined as an individual’s subjective concept of his or her physical appearance. Body image involves both a perceptual and attitudinal element. The self-perceptual component consists of what an individual sees or thinks in body shape, size, and appearance. The attitudinal component reflects how we feel about those attributes and how the f eelings motivate certain behavior with body appearance. The impact body image standards is having on women is immeasurable. Women will put their bodies through horrible things in order to look thin, self-induced starvation (anorexia) or a cycle of binging and purging (bulimia). Not to mention the money they spend, women are spending billions of dollars a year on â€Å"miracle† beauty products, dieting products, and cosmetic surgery. In this paper, I will expound upon the effects media is having on the young women of today. In Levitt and Schneider’s article â€Å"Mission Impossible,† they explore young women’s feelings on their own body images and what impacted them to feel that way. Thomas Cash, a professor of psychology says, â€Å"There is a tremendous stigma in our society about being fat, kids aspire to be thin, but just any kind of thin is not sufficientnow it has to be thin and toned. If people compare themsel... 's Body Image Free Essays on The Media\'s Effect On Women\'s Body Image The Media’s Effect on Women’s Body Image Perhaps no time in history have body image standards had such an enormous impact on society. With today’s mass media people can be subjected to thousands of images and messages daily, portrayed by the â€Å"ideal† body image. The people most often portrayed and effected by these messages are young women. People conducted a poll that confirmed women are three times as likely to have negative thoughts about their bodies and men are, and the younger they are, the more unhappy they are (Levitt and Schneider 2). Females can feel constant pressure to live up to these ideals which are most often unattainable. Body image can be defined as an individual’s subjective concept of his or her physical appearance. Body image involves both a perceptual and attitudinal element. The self-perceptual component consists of what an individual sees or thinks in body shape, size, and appearance. The attitudinal component reflects how we feel about those attributes and how the f eelings motivate certain behavior with body appearance. The impact body image standards is having on women is immeasurable. Women will put their bodies through horrible things in order to look thin, self-induced starvation (anorexia) or a cycle of binging and purging (bulimia). Not to mention the money they spend, women are spending billions of dollars a year on â€Å"miracle† beauty products, dieting products, and cosmetic surgery. In this paper, I will expound upon the effects media is having on the young women of today. In Levitt and Schneider’s article â€Å"Mission Impossible,† they explore young women’s feelings on their own body images and what impacted them to feel that way. Thomas Cash, a professor of psychology says, â€Å"There is a tremendous stigma in our society about being fat, kids aspire to be thin, but just any kind of thin is not sufficientnow it has to be thin and toned. If people compare themsel...

Development of an internet based housing demand database system for Dissertation

Development of an internet based housing demand database system for the KwaZulu-Natal Department of Human Settlements - Dissertation Example The paper tells that the use of information systems across all business enterprises, governance structures and institutions has become an accepted reality. A number of researchers and academicians have focused on the potential benefits, applications and challenges faced in the incorporation of these systems. The implementation of such systems in e-governance bodies have helped immensely in streamlining work processes and improving the overall efficiency of departments in delivering the desired outcomes. A study on developing a land information system for the local government in Naga City Philippines by Rizalino Cruz highlights the significance of intelligent systems in aligning departmental responsibilities, strengthening collaborative efforts, and streamlining the flow of information across various units and stakeholders. The focus of the study was on analysing the key requirements of the local government body involved in land use planning and designing an effective information syst em that helps in achieving departmental goals and long term vision of the local governing bodies. A recent study by PriceWaterHouseCoopers on the role and efficacy of information systems in Department of Housing and Urban Planning observes that an internet based system can help the urban planning and housing department realize their goals and objectives. The primary benefit of such a system lies in its ability to integrate and streamline the flow of vital information within departments, provide its stakeholders with immediate access to relevant details. , and enable managers to take prompt decisions based on the readily accessible data and facts. A legislative audit report on information systems for housing by the State of Montana (2004) highlights the role of such systems in determining the accuracy and reliability of such systems. The information processing capabilities offered by an effective information system cannot be undermined in the face of rapidly advancing technology tool s and applications. The use of internet and communication technologies has greatly enhanced the potentials to receive and process information at the click of a button. Similar studies and implementation of such systems across different countries illustrate the benefits and challenges associated with its effective performance and outcomes. The housing and urban planning department in Thailand benefited immensely from the implementation of

Low frequency of human papillomavirus DNA in breast cancer by Research Paper

Low frequency of human papillomavirus DNA in breast cancer by Mendizabal-Ruiz et al 2009 - Research Paper Example All the samples were taken from patients who have no prior history of breast cancers. This means those who had a family history of breast cancer were intentionally excluded from the group sampling in order to isolate the probable cause of the breast cancer to the presence of the HPV only. Out of the 107 samples taken from the pathology department, 67 of them are diagnosed to have breast cancer present while the remaining 40 samples were non-malignant. The purported rationale for this study was to investigate the possible connection that HPV has to certain types of breast cancers, since HPV is already well known to be a causative agent of most cervical uterine cancers. Since some breast cancers were found to have the HPV variants present in some of these cases, it was worth investigating if there is more to presence of the HPV's DNA in these breast cancer cases to link the two together. The HPV has several variants and types 16, 18 and 33 are quite common among certain populations. Th e authors of this study used the polymerase chain reaction method to try to detect the DNA of these HPVs. The aims of their study were to detect a presence of this DNA in breast cancer tissue samples and establish a possible role or link of this virus in the genesis of breast cancer.

Marketing Management Campaign Research Proposal

Marketing Management Campaign - Research Proposal Example For this reason, different marketing concepts have been developed in order to enable a company to have a better way of increasing its profitability and market shares. It has also been argued by a lot of marketing managers that developing a proper marketing management campaign - particularly the implementation of market segmentation, the proper positioning of the products and services in the market as well as targeting the chosen markets, is the key to increase the consumer choice in terms of consumption categories. For the purpose of this study, the researcher will examine and evaluate whether the said argument is acceptable or not. First, the researcher will discuss the importance of marketing strategy in terms of increasing the number of consumers' choice in terms of consumption categories. In line increasing the consumers' choice, the researcher will analyze the importance of product positioning and targeting its selected market with the use of the traditional marketing mix known as the 4 P's (price, product, promotion / marketing communication, and place / market distribution). In line with the importance of product positioning on increasing the consumer's choice in the market, the researcher will also discuss the impact of marketing communication mix or promotion and the integrated marketing communication in product positioning. Prior to the conclusion, the researcher will discuss whether consumers today have more choice in the market in terms of selecting a preferred product and services in terms of the current market environment. Impact of Marketing Strategy to the Success of the Business Sales and profitability is the heart of each business. Since all humans have specific needs and wants with regards to a product and services, the study of marketing is focused on addressing the different needs and wants of its target consumers. It is wrong to believe that the study of marketing is focused only on selling and advertising. Since consumer product preferences are usually guided by marketing concepts such as the value of products and services, cost, customer(s) satisfaction and market distribution, marketing managers continuously find new ways to develop and establish a good relationship with the target consumers by increasing the number of consumers' choice in terms of

Important Challenges And Opportunities For The Police Criminology Essay

Important Challenges And Opportunities For The Police Criminology Essay Policing is an important practice which has been around for many eras. In England a system of sheriffs, reeves, and investigative juries had developed under the Anglo-Saxons to provide basic security and law enforcement. In 1829, the Metropolitan Police Act had been passed by Parliament, This promoted the preventive role of police as a deterrent to urban crime and disorder. Since then policing has become a vital part in society. As it is now the 21st century, the Police is faced with new important challenges and opportunities. This essay is going to look at what the most important challenges and opportunities of the police in the 21st century are. The main topics which will be focused on will be public perceptions and community relations of the police, police equality and diversity, the growth of technological surveillance, the impact of globalisation and the war on terror. These are the most important challenges and opportunities faced by the police and it is essential to see why they are important and this essay will seek to explore this. One of the most important challenges and opportunities for the police in the 21st century is the public perception of the police. It has been seen as a concern by Metropolitan Police Commissioner Sir Ian Blair who has voiced his concerns about the publics perception of the role of the police in todays society (Source: No Author, 2008 bbc.co.uk) The media plays a huge part in community relations as they have the power to enforce ideas in people through all types of media, e.g. films, news and TV programmes. The medias portrayal of policing is juxtaposed with both positive and negative representations. A complex relationship exists between media consumption and public attitudes towards the police. Police on routine foot patrol have been put in place so that it makes the public feel safe knowing that there are some authority to keep things in order should the need arise, and also allows the police an opportunity to be able to engage with the public by regaining trust from them. An experiment was conducted The Newark Foot Patrol Experiment and the results had shown that while foot patrol may not have reduced a huge number of crimes, however it did reduce citizens fear of crime, the residents felt safer and felt like it was a better place to live and were satisfied with police services. (Source: policefoundation.org) A hand-picked team from CO19, the Metropolitan Polices elite firearms unit, will walk in gun crime hotspots where armed gangs have turned entire estates into no go zones, this being a huge challenge for the police in order to cut down gang crime etc they have been placed there for routine foot patrol this being an important opportunity for the police to tackle this i ssue of gang crime and any other crimes on the streets in the 21st century. (Source: Moore M, 2009. www.telegraph.co.uk) As the public perception is vital and is an important challenge to tackle, it has been seen however, in 2009 a Policing Pledge was introduced by every police force. The Pledge is a set of promises made by the police where they reflect on what the public have said they most want from their policing services, a set of requests, for example this scheme has promised that emergency 999 calls will be answered within  ten seconds, and that help will be sent immediately (Source: homeoffice.gov.uk 2009). Also an independent Police Complaints Commission Police Reform Act 2002 had been put in place in case of police having done something which the public are not entirely satisfied with. The Home office states that Diversity is defined as difference, everyone is different in terms of race, gender, disability, sexual orientation, faith and age, people have varied and equally valuable skills, knowledge and experience to put forward. Gender and race have been a challenge for the police in the 21st century, not only in terms of crime but also within the policing institute for example employment for the police. After the uproar of Stephen Lawrences injustice in 1993, police have found themselves with many opportunities to rectify their mistakes by tackling Racism as one of the police forces main priority. Quite a few members of the general public have lost all faith in the police, the police are challenged to change this and have the opportunity to help people when dealing with racist crimes. The human rights commission report highlighted that there was a disproportionate number of Black people and Asian people being stopped and searched. Figures in 2007/08 shows 1,035,43 8 stop and searches were carried out by the police and of the people that had been stopped and searched, figures indicate that 13% were Black, 8% were Asian and 3% mixed ethnicity. (Source: Statistics on Race and the Criminal Justice System 2007/8) Gender and racism within the policing institution are major challenges for the police as there is quite a difference between male and female police officers and also between white and ethnic minority police officers. One of the concerns that had been highlighted in the Equality and Human Rights Commission report showed high resignation rates and dismissals within ethnic minority individuals than white officers within the first 6 months of service, showing that there is an inequality here. 36,187 of the 144,274 officers in England and Wales were female, representing 25.1 per cent of the total, compared with 24.2 per cent in March 2008. Compared to male officers this is a small figure. The proportion of women in the more senior ranks of Chief Inspector and above was 13.0 per cent. As at 31 March 2009, there were 6,310 minority ethnic police officers in England and Wales, accounting for 4.4 per cent of all officers compared with 4.1 per cent in March 2008. (Source: Mulchandani Sigurdss on 2009 Pg. 5). Theres a sense of a canteen culture amongst the police force, this is where there are negative perceptions on the part of police against women and minorities, This term is generally applied to describe the attitudes of some of the lower ranks of the British police force who resist change and are comfortable with what the inquiry into the murder of Stephen Lawrence called the Metropolitan Polices institutional racism. As it is now the 21st century, the police have been trying to tackle this challenge. A huge recruitment campaign was carried out by the police to increase the diversity of the police force. There has been an increase on recruitment with ethnic minorities wanting to be recruited to the forces figure had risen to 12.3 Percent in 2007/08 compared to the 8.4 Percent in 2003/04. (Source: Police and Racism Report Pg 13) Globalisation has become an important challenge and also has made a huge impact for policing, The majority of police functions and practices pertain to local and regionally specific matters of crime and order, However a large number of globalisation developments have crossed the boundaries of national borders. As the nature of crime has become wide, it shows that crime has no limitations and the September 11th 2001 terrorist attack in the United States is a good example of this. September 11th attacks isnt simply the main occurrence to the globalisation of policing, it was well underway due to many other forces which had occurred before. However since the September 11th attacks, the globalisation of policing did change. Although these attacks happened in the United States it shocked the whole world making the United Kingdom also a prime target (Ritzer, G Pg 380). This fear further emerged even more so after the July 7th 2005 bombings in London. This didnt become just an issue for ind ividual nations but it became a Global issue. The policing agencies are facing these challenges with the criminal justice and policing systems which are made to police the citizens in a national context. Police institutions are legitimated in the national states context. As a result, there is a persistence of nationality in international policing in at least three ways. Police institutions rather engage unilaterally in international activities without assistance from police of other nations. The 20th century mostly focused on fugitives from justice who had committed violent and property crimes. Other periods later saw the important shift towards the policing of drugs crimes and the control of illegal immigration. From 21st century and with extreme force since the events of September 11, 2001, international terrorism and technologically advanced crimes, such as cyber crimes and international money laundering schemes, have become the leading focus in international policing. (Source: Deflem, M Pg 972) The need to deal with the global issues relating to terrorism has come into conflict with keeping open borders to facilitate international economic transactions. The national approach to t hese challenges faced in the UK had revolved around security services in policing, expanded the use of covert policing activities, setting up agreements like bi-lateral and international teams with the UK and USA. The challenge faced by the police would be assuring that international laws are abided to and being able to apply new laws that could help deal with other countries. The Home Office are responsive to the challenges the police have to meet in the 21st century and want to build our ability to fight global threats such as drugs, trafficking, illegal immigration and the growth of globalisation of crime and terrorism which produced a real security threat to its growth. Global crime control is improving to an extent in various ways, however one challenge that the police face is that there is a great fear of threats to civil and human rights posed by these policing methods such as more intrusive surveillance technologies. (Source: Ritzer, G Pg 380). Due to the growth of technological surveillance it has given the police an opportunity to combat crime and this has aided them to achieve this. Surveillance is the monitoring of the behaviour, activities, or other changing information. Its an observation of individuals or groups by government organizations. Closed-Circuit Television (CCTV) is an example of this. CCTV is seen as a vital part of the policing toolkit. Its preventative power, allowing officers to pre-empt trouble, its use as an extra pair of eyes or for intelligence gathering and the deterrent effect were all seen as benefits by the police. Many officers spoke about the time-saving power of CCTV. The reported high number of arrests in CCTV-related incidents points to the efficiency in the use of CCTV, if police are able to make arrests quickly this saves time in investigating an incident. (Source: Levesley T Martin A 2005 Pg. 11) One of the challenges faced by the police is that CCTV cameras are a controversial issue, and that people feel as though they have no privacy as they are being constantly watched like big brother. The growth of technological surveillance is an important opportunity for the police in the 21st century as it has given them the chance to develop new ways to combat crime, for example terrorism, it is to help members of the public feel safer. CCTV isnt the only form of technological surveillance which has helped the police in combating crime. There are also audio surveillance technologies, these are used to monitor a room, an individual person, or a telephone conversation. Electronic eavesdropping may be defined as intercepting conversations without the knowledge or consent of the participants. The most commonly used form is wiretapping, the interception of telephone or telegraph messages this is a new form of surveillance technology used a lot in the 21st century which is a important opportunity for the police, audio surveillance technologies in 21st century are mainly used as a tool for counter terrorism. The War on Terror is the campaign that was launched by the United States of America, and was supported by United Kingdom, NATO and other countries. The campaign had started in reaction to the September 11th, 2001 attacks and had stated that the main objective was to abolish international terrorism. (Source: Deflem, M Pg 972). The war on terror is probably the most important challenge that the police have faced in the 21st century so far, especially after September 11th attacks and the July 7th bombings in London. These attacks shocked the nation by the significant number of controls, checks and regulations that were put in place. Terrorist activity can come from a range of sources and counter terrorist policing has been a huge priority. Terrorism involves extraordinary violence. It is intentional and it is to create massive fear which involves a planned attack for a purpose. That is why terrorism is one of the most important challenges for police as like September 11th which 2,973 victims and the 19 hijackers died as a result of the attacks. Also the July 7th bombing in London has made a huge priority for the police to ensure that people in the U.K are safe and to prevent such destruction from occurring again a counter terrorism strategy has been put in place. The globalisation of crime and terrorism has produced a growing threat. In order to respond to these threats, the UK came up with a Counter terrorism strategy known as CONTEST. CONTEST main focus over the next 5 years is about reducing all threats and vulnerability in the UK. What Global terrorism has demonstrated in the past few years is that it is unlikely to consider that all security efforts will deny every attack every time. Thus the most practical approach is to protect cities as far as possible in doing so by reducing safety and security threats, risks and vulnerabilities. If an incident were to occur, then the mission is to react effectively, this being a huge challenge for the police in 21st century. (Source: security.homeoffice.gov.uk) One of the future challenges the police will have to face is the 2012 Olympic Paralympic Games in London. Its a challenge of security whereby they need to protect London and its guests over the 90 or so days of the Games from all types of threats including potential terrorist attacks. To conclude it is clear to see that the police face many important challenges and opportunities in the 21st century. One of the prime aspects being the topic of terrorism and this is because it is a huge threat and has the ability to cause major destruction. It is a new challenge which has emerged in the 21st century for the police whereas the other factors mentioned in this essay have existed as challenges for the police industry before the 21st Century. From this essay it is evident to see that there is a growth of technological surveillance which has been put into practice in order to control threats like terrorism. Having said this, all the challenges and opportunities mentioned in this essay are important for the police in the 21st century and should be seen as opportunities in which to regain public favour and trust.

Cable Broadband :: Essays Papers

Cable Broadband Five years ago, all that people had to worry about when they wanted to connect to the Internet was really what modem they were going to purchase. It was simple. Do I buy a 33.6Kbps modem or a 56Kbps modem? With the advances in current technologies, that decision has become a bit more difficult. Now people have to make the decision between 56k modems, Asynchronous Digital Subscriber Line (ADSL), Cable Broadband, and Satellite Broadband. I believe the choice to be simple. Cable Broadband, with its widespread availability, is definitely a great investment for the average consumer. Broadband Daily states, â€Å"Its fatter pipes and inherent two-way capability promise to deliver everything – video, voice, data, text, graphics, and more – to both the PC and the TV.† (â€Å"What’s Broadband†, 2002, para. 4). The most important factor to take into account for any service is the cost. Most Cable Broadband across the country costs between $40 and $50 per month. To all those who have Insight Communications Cable service in Noblesville also have the ability to receive their Cable Broadband. It costs just $39.95 per month for their cable customers and $49.95 per month for non-customers (http://www.insight-com.com/net/roadrunner/rrfaq.html). Obviously, it pays a little to be a regular customer. They receive a $10 discount. To those that are still using a 56k dial-up service this may seem a bit steep considering that most dial-up services only cost about $22 per month. However, if they were to take into account the fact that most people have a separate phone line for the modem and pay for the dial-up service also, they would see that they are paying around $35 and $45 per month (â€Å"Cable Modem Guide†, 2000, para. 5). There is only one more cost and that is the one time cost of the cable modem itself. Generally, they cost about $120. That is about the same for a good 56k modem. If someone were to compare the cost of Cable Broadband to ADSL they would find that for the same price ADSL offers slower download/upload speeds (Nismojjang, 2002). Also with most ADSL services they require a one year contract. Cable Broadband services do not. All this definitely shows Cable Broadband to have a very reasonable cost. Most would wonder, â€Å"How much faster is Cable Broadband?

Jane Eyre Essay

The novel Jane Eyre was originally published in London, England in 1847 by Smith, Elder & Co. The early editions of the novel were given the subtitle An Autobiography and named â€Å"Currer Bell† as the editor, not the author. The subtitle was dropped in subsequent editions of the novel. During the days when the novel was published, it was popularly believed that men and women had different duties and responsibilities. Women were encouraged to be devoted and submissive to their husbands. The ideal woman was passive, charming, self-sacrificing and pure. Jane Eyre and other works of the Charlotte and her sisters were centred around the lives of protagonists who did not conform to these societal ideals. Thus, in order to hide their true identities and genders, the three Bronte sisters published their works under pseudonyms. These were Acton Bell (Anne Bronte), Ellis Bell (Emily Bronte) and Currer Bell (Charlotte Bronte). Despite its immediate popularity, Jane Eyre was condemned by its earliest critics as anti-Christian. These negative reviews can be attributed to the generally rebellious tone of the novel. Through the description of the protagonist’s life, including those related to her social status and matters of the heart, the reader is presented with several social and political issues. The novel questions society’s view of women, the importance of the arts and the basis of a solid marriage. Based on the standards of the society in the days when the novel was first published, Jane Eyre as a character lead an immoral life. Jane fell in love and lusted after a married man, was proposed to by her cousin, and describes a clergymen as hypocritical and greedy. The novel is written in such a manner that the reader empathizes with Jane, and in doing so, leads the reader to question his or her beliefs. The novel is also explicitly anti-Christian in that Jane questions the existence and importance of God. During her days at Lowood, Jane’s close friend, Helen Burns contracts tuberculosis. On her deathbed, Helen calmly reassures Jane that by dying young, she is escaping great sufferings, and will go to God. Jane remains sceptical, and asks, â€Å"Where is God? What is God? † In the same conversation, Jane questions the existence of heaven and the ability of people to enter it. Using contemporary standards, these questions might be considered by some to be normal and even healthy. However, in the context of the society during the time when the novel was first published, such comments would have been considered as blasphemous and grossly immoral. Critics who believed that the novel was in fact an autobiography were correct. Although the life of the character Jane Eyre is not identical to that of the author Charlotte Bronte, there are obvious parallels. For example, while attending Lowood School, one of Jane’s closest friends dies of consumption. Similarly, while attending school at Cowan Bridge, Jane’s sisters died of the same illness. This coincidence drew comparisons between the fictional headmaster of Lowood whom Jane denounces as insincere and deceitful, and Charlotte’s own former headmaster who ran Cowan Bridge. Another parallel can be drawn between the character of John Reed and Charlotte’s brother Branwell, because both men suffered from alcoholism. Perhaps the most obvious similarity between the novel and the author’s life is the fact that both Jane and Charlotte were governesses. In accepting Jane Eyre as the true adventures of its heroine and by branding the novel as anti-Christian, early critics were correct. Due to similarities in the personal life of Charlotte Bronte and the experiences of Jane Eyre, it can be inferred that the novel is an autobiography. Based on the standards of society during the time it was first published, the rebellious tone and the manner in which the novel questioned respected social institutions, the novel can be considered as anti-Christian.

Overview of the New Colonies essays

Overview of the New Colonies essays Life in budding America was constantly changing in the 1600's. For the colonies, trials and tribulations showed up within almost every sphere of life, including politics, religion and economics. For those living in New England, Chesapeake, the Middle Colonies and the Caribbean, many factors came into place now that would have a significant impact on their future development. Some of the first to succeed in North America were the colonies on the Chesapeake Bay, despite it's many difficulties. Tobacco was an important aspect to Chesapeake society and because of this (and the fact that men were typically valued as field hands instead of women) there was a very uneven balance of men to women. Along with this, there was a high death rate in the early Chesapeake area . Typhoid fever and eventually malaria, were the main cause of this. Luckily, many people became immune to these diseases and ended up having longer life expectancies than before. Another more personal aspect of Chesapeake society was religion. Unlike Virginia, where the Church of England was the established church, Maryland was intended to be a refuge for English Catholics. Even after the Act for Religious Toleration was drafted and passed in 1649, religious tension remained between Catholics and Protestants. It must be noted however, that although the draft was one of tolerance, it did not in clude protection of those who were not religious. Finally, one of the most important aspects to the Chesapeake region (and ultimately it's success) was that of population. There was a change in the white population and more people lived longer, started families and the men to women ratio grew closer, almost reaching equality in 1690. By 1700 the Chesapeake was a completely different place than how it began. New England was the next colony to prosper after the Chesapeake. New England consisted of Massachusetts Bay, Connecticut, New Haven and Rhode Island. There was a &q...

Cervical Dysplasia Market Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 2019 Essays

Cervical Dysplasia Market Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 2019 Essays Cervical Dysplasia Market Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 2019 Essay Cervical Dysplasia Market Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 2019 Essay Essay Topic: The Birth Mark Cervical Dysplasia Market Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 2019 Cervical dysplasia, also known as cervical intraepithelial neoplasia (CIN), is a premalignant transformation, which is characterized by abnormal growth of cells over the surface of the cervix. This condition is curable and is not considered as cancer and ranges from mild to severe forms depending upon the concentration of abnormal cell formation. However, sometimes this disease may not require intervention and can eliminate on its own due to strong immune response, and if left untreated it may also lead to cervical cancer. Visit Complete Report Here: marketresearchreports.biz/analysis-details/cervical-dysplasia-market-global-industry-analysis-size-share-growth-trends-and-forecast-2013-2019 Chronic form of cervical dysplasia is mainly caused due to infection of the cervix with sexually transmitted human papilloma viruses, especially through its 16 and 18 ty pes. This disease is very common among females of age between 25 to 35 years of age, but it can affect women of all age groups. Cervical dysplasia can also be caused in people having multiple sex partners, early pregnancy or early child birth, and other illnesses and is often devoid of any visible symptoms, but it can be detected via human papilloma virus DNA test. Cervical dysplasia can be treated via monotherapy or combination drugs, ablation therapy and resection (removal of the abnormal area) therapy. On the basis of the degree of the condition the cervical dysplasia market can be classified into three major segments namely, mild dysplasia (CIN1), moderate dysplasia (CIN2) and severe dysplasia to cancer (CIN3).Major driving factors for the growth of cervical dysplasia market include, increasing occurrences of various sexually transmitted diseases (STDs), increasing smoking habits, alcohol and drug abuse, increasing usage of immunosuppressant drugs and others. The

Safety Culture; Do Safety Incentives Really Work Research Paper - 1

Safety Culture; Do Safety Incentives Really Work - Research Paper Example The purpose of this project is to examine the fundamentals and background of the safety culture at business organizations. Assuming the role of an investigator, I anticipate that the project will meet the learning objectives of the study. These objectives pertain to the learning of safety culture, its purpose and significance, along with the achievements that the organization and employees will have from the various safety incentives. The secondary research and personal observation has been invested to conduct the research at hand. I have examined the concept and implementation of the safety culture in various large scale organizations. In the light of such observations, the study brings a greater knowledge of concept. Thus, the argument and research presented in the study depicts a greater understanding of the flexibility and purpose of the safety issues at the workplace. Every organization manages a particular culture regarding the business and work affairs at the workplace. Safety culture is just one similar part of the organization’s safety management connections. The term ‘Safety Culture’ is used to refer to the manner in which the workplace is managed for safety and protection. It frequently replicates "the attitudes, beliefs, perceptions and values that employees share in relation to safety" (Cox and Cox, 1991). It was after the Chernobyl disaster that the trend of the safety culture developed. The disaster brought into focus the significance of the safety culture and the effects and influence of the human and managerial elements upon the safety performance. INSAG in the year 1988 had introduced the usage of the term ‘safety culture’ in its ‘Summary Report on the Post-Accident Review Meeting on the Chernobyl Accident’. In this report, the safety culture was originally defined as the assembly of

Dadaism and Surrealism Essay Example | Topics and Well Written Essays - 750 words

Dadaism and Surrealism - Essay Example The essay "Dadaism and Surrealism" discovers the important art movements, dadaism, and surrealism. Dada that is a means of expression praises nonsense and irrationality and shuts down logic and typical subjects. Ideally, Dada was anti-rational, anti-aesthetic, and anti-idealistic in all its activities. Despite the irrationality, Dada was significant in expressing the horror that spread amongst people during world war I. Dada the result of suppression was also the doorway to one of the greatest movements known as surrealism. A very important factor of surrealism is the essence of juxtapositions. I personally identify juxtaposition as the peak of in-originality, the moment when the perception of art as still framings of landscapes and portraits evolved into a greater means of expression in dada and surrealism. Dada initiated as an international anti-art movement that opposed the way the civilized world appreciated works of art. On the other hand, Surrealism catapulted the anti-art atta cks on rational and 'civilized' standards fostered by Dada. Both Surrealism and Dada work with the concept of chance. Dada’s use of the concept of chance in their art was extensive where he completely surrendered to the concept of chance; it is almost as if they trusted that concept with their precious art. Whether it be assembling certain words and reapplying them as poetry, or by conjoining random pieces of material together to later create a collage by â€Å"chance†, Dada Artists were all for giving up the factor of thought process. for ‘process’ itself. It is almost as though they completely let go after a period of constraint where they applied that action of letting go into their art by leaving it to chance. In fact, the word 'Dada' that ambiguously means 'hobby horse' and 'father' came up by chance and acquired international appreciation due to its nonsensical and childish cycle. The Dadaism artists included Man Ray, Francis Picabia, and Jean Arp. O n the other hand, Max Ernst represented the Surrealist painters. The first step towards Dada was to implement absurd gestures. These gestures would attack the idea of past icons and their masterpieces’ like Marcel Duchamp on Leonardo da Vinci's production, the Mona Lisa. The gesture was simple yet dense with energy that represented irrationality, a simple mustache, and beard drawn on a reproduction of the Mona Lisa. Nevertheless, one aspect of Dada that fascinates me is how the Dadaist dealt with politics. The movement revolted against political powers in favor of society liberties. Moreover, just like Dadaism, Surrealist is equally associated with political statements. Actually, the artists responded to the world they lived in and expressed their discomfort and worry to the current social and political status. More so, majority of the Dadaists and their supporters were involved with and had knowledge of anarchism to some degree. Most significantly, Dada could not have leader s but the movement on the contrary had representatives and spokespersons instead of an actual leader that took upon that role. This was against the concept of Dadaism. Activities relating to Dadaism meant to assure a vehement distraction to art history by scandalizing the works of art (Carlin and Evans 1). The Dadaism movement centers on creating a public unrest. In fact, Dadaist movements emanated from political unrest, unequal resource allocation, class struggle, and confused social roles (Hofmann 1). Hence, a political and social movement aimed at revealing the evils and anarchy in the society. The Dadaism political movement began at the end of World War I in Zurich and New York cities. The movement and its