Analysis of a Television Advertisement Essay - 1129 Words

Analysis of a Television Advertisement The television advert I am going to analyse is the John Smith’s advert entitled â€Å"Top Bombing† taken from late in 2002. This advert was part of a continuous â€Å"No Nonsense† series, which is still running on television screens with the most recent being a â€Å"doorstep challenge† type advert where the presenter turns up on the doorstep of an unsuspecting victim and asks a question which would usually have a yes or no answer. The basis of the advert is Peter Kay (A British comedian) in a diving contest against some of the world’s top professional diver’s. The advert is intended to promote the idea that the beer it is advertising is plain and simple like the†¦show more content†¦The comedy aspect keeps people drawn to the advert all the way through as it is comical until the very end of the advert when Kay’s shorts fall down. The simplicity of the advert keeps the viewer interested while the camera angles vary. The advert’s layout is that of a diving contest. It shows the initial run up to the jump side on then shows a head on view of the divers initial upward drive off of the board, which then goes into a shot of the divers motion in the air, into the final splash. This is repeated for the second diver and John Smith (Peter Kay). Smith’s dive or â€Å"bomb† is the complete opposite of what judges look for in diving contests. In diving contests the judges are usually on the lookout for the complexity of the trick and the lack of splash as well as rigidity in the air. In the advert, the opening pair of divers perform what would be considered a very good dive in an ordinary contest. Smith however performs a dive or â€Å"Bomb† which would score very low in an actual diving competition. This is where the concept of no nonsense comes into play. The no nonsense â€Å"bomb† is a poolside or holiday dive usually performed by young people due to its simplicity. It is the contrast between this simple dive and theShow MoreRelatedAdvertisement Analysis : The Television Commercial1448 Words   |  6 PagesAd selection: The television commercial was telecasted in November 17, 2008 (11 years ago) through known as banned comedy type commercial. It’s a controversial ad produced by Pepsi co where a kid tried to get drink from vending machine included both Pepsi and coke. He put down 2 cokes under feet and reached the higher button to get Pepsi. At the very beginning this advertisement was telecasted in TV channels but after imposing new advertising law this ad banned. Ad Justification In carbonatedRead MoreAnalysis of a Television Advertisement Aimed at Raising Awareness on the Issue of Road Safety843 Words   |  4 PagesAnalysis of a Television Advertisement Aimed at Raising Awareness on the Issue of Road Safety In order to analyse the advertisement, it is necessary to look at the different techniques used throughout. 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In fact, emotions triggered through branding can greatly impact product sales and customer loyalty (Park et al. 2010 cited in Malà ¤r et al. 2011, p.35). Women in particular are prone to react sensitively when exposed to images of the ‘ideal female beauty’ standard in the media (Pihas et al., 1999, p. 225). Therefore, this essay will examine theRead MoreThe Eff ect Of Women s Media1517 Words   |  7 PagesResearch Question: How does the way that women are portrayed on television commercials and advertisements affect the way women are seen in society? Thesis: Woman portrayed on television commercials are stereotyped, sexualized, and have limited roles which affects the way women are seen in society because they are seen as weak, sexualized objects who are dependent upon men. It is important to establish the affects that television has on a women’s image because it influences viewer’s attitudes andRead MoreDrypers1247 Words   |  5 Pagesmarket in U.S. They invest a lot in advertising and marketing their products. On contrast, Drypers Corporation has always relied on promotional spending and corporative merchandising arrangement with retailers. Drypers Corporation had never used television as the means of advertising and promoting its products. In 1997, Kimberly-Clark and Procter Gamble held an estimated 78.9% of the total U.S retail sales of disposable diapers and training pants through their distribution coverage in grocery

The Most Common Questions Asked During An Accident

One of the most common questions asked during an accident is â€Å"who’s responsible?† The people involved usually try their best to assign the blame onto another person as to not receive any consequences. But how can one know who is truly at fault? How can one separate all the factors and trace the blame to one single choice or choices made by a person or a group of people? Some answer that the person who did the action is responsible. Others answer that the person with the greatest knowledge of the outcomes is responsible. I, however, argue that if a person influences someone’s actions, then the influencer is responsible. If I were to influence someone else s actions, then I ought to be held accountable. For example, once, my friends and†¦show more content†¦I could have easily thrown it to another person, said to Jared not to run near the woods, or given the ball to someone that was a better thrower. Even though I had no intent of deliberately making Jared and my friends angry by throwing the ball into the woods, Jared holds me responsible for all the other things I could have done so the ball could have not gotten lost. As I look at it, Jared is responsible for the ball being lost. He encouraged me to throw the ball by running towards the woods and extending his arms like he is going to catch it. If he did not run towards the woods, I would have never thrown the ball near the woods and it would have never gotten lost. Jared knew that he was running towards the woods and that there was the possibility that he would not catch the ball and that it would become lost. In this situation, Jared could have not been responsible for losing the ball if he had not run towards the woods but I still threw him the ball and the ball still had gotten lost. In that case, if Jared can stay away from the woods and my throw is off enough that the ball goes into the woods, then it is my fault. In another situation, Jared could have not been responsi ble for losing the ball if he told me to throw the ball carefully, but I still threw it into the woods and lost the ball. Through this situation, Jared is acknowledging the danger of the woods and is telling me to be careful. Instead of blindly influencing me toShow MoreRelatedReconstruction Of Automobile Destruction Undertaken By Loftus Palmer Essay1605 Words   |  7 Pages Overview The study, Reconstruction of Automobile Destruction undertaken by Loftus Palmer in 1974 consisted of two experiments, these experiments were completed in order to test their hypothesis that ‘the way in which a question about an eyewitness testimony was asked can change the recollection of events perceived by the witness’. 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Edgar Allan Poe`s Conception of Death Free Essays

In this chapter, the detailed analysis would focus on the aspect on different attitudes adopted by Edgar Allan Poe to portray his conception of death in selected poems. Poe himself sees death in various experiences and his transformation of death from one poem to another is noteworthy. The bedrock of analysis would be The Raven, Annabel Lee, Lenore, The City in the Sea, Eldorado, and The Conqueror Worm. We will write a custom essay sample on Edgar Allan Poe`s Conception of Death or any similar topic only for you Order Now Although the theme in these poems is the same, the attitudes and the nature of description is entirely different in all of them. the chapter is allocated to three subtitles, man’s attitude towards death of the beloved, man’s description of death and the third corresponds to the reasons behind these attitudes adopted based on Poe’s biography 3.1 Man’s attitude towards the death of the beloved:3.1.1 The RavenThe poem follows an unnamed narrator who is also a lamenting lover of his dead beloved Lenore. Lenore is thought to be the deceased wife of Poe and holds the central element in this poem. The narrative poem begins on a dreary night of December, where the lover is seen as tired and weak. Remembering his dead beloved he experiences ennui and tries to overcome this by diverting his attention to an old book. As the narrator is seen feeling at unease and weak, he hears a tapping on his chamber door. He consoles himself that a visitor may have tapped the door to seek asylum and nothing else. Once upon a midnight dreary, while I pondered, weak and weary, Over many a quaint and curious volume of forgotten lore,— While I nodded, nearly napping, suddenly there came a tapping, As of someone gently rapping, rapping at my chamber door. â€Å"‘T is some visitor,† I muttered, â€Å"tapping at my chamber door;Only this and nothing more. † (The Raven 112)Since the beginning of the poem, the reader can feel the ambience of death surrounding the narrator. The use of â€Å"I† is the poem indicates the unnamed narrator being fearful and irritated as he describes the sound in rather negative term â€Å"rapping†. According to TheFreeDictionary, the word corresponds to a series of rapid audible blows in order to attract attention. This rapping sound generated as the narrator describes makes the narrator aware of his surroundings more and begins to fear for himself. Narrator also uses â€Å"gentle† which portrays yet another descriptive aspect, the gentle tap made the narrator aware of his situation and so enough was able to respond to it. The narrator also shows his irritated nature: â€Å"T is some visitor,† I muttered, â€Å"tapping at my chamber door / Only this and nothing more.† Narrator now moves on to remembering his lost beloved Lenore. Narrator can be evidently seen to showcase his unconscious, as he portrays a moment of flashback, a specific time that he is reliving again in that chamber. The use of words â€Å"dying embers† showcases a trigger generated in the narrator about his lost Lenore. It is said that â€Å"we unconsciously tend to run away from our distressing thoughts and painful experiences by believing and convincing ourselves to forget them.† These repressed thoughts and experiences remain in our unconscious in a dormant phase, and as soon as similar situation occurs, these recurring experiences surfaces. The past has surfaced again when the narrator moves into flashback, feeling sorrow for having lost his beloved forever:Ah, distinctly I remember it was in the bleak DecemberAnd each separate dying ember wrought its ghost upon the floor.Eagerly I wished the morrow;—vainly I had sought to borrow From my books surcease of sorrow—sorrow for the lost Lenore,For the rare and radiant maiden whom the angels name Lenore: Nameless here for evermore. (The Raven 112-113) Here, narrator uses â€Å"bleak December† to signify cold, and consequently death. The very first line creates a conception of death as cold and unwavering in the reader’s eyes. Nothing lives in the winter, for those who live goes into hibernation till the winter surpasses. December is the month of winter. This symbolizes death as cold, unforgiving and larger in magnitude. The cold of winter wipes out the warmth effortlessly as the narrator explains it as â€Å"dying ember†. This dying ember generated the flashback of his beloved and this in turn instils the narrator to think about his beloved’s death. He calls her the â€Å"fair maiden† whom the angels took away, leaving narrator sorrowful and mournful in attribute. To surpass his sorrow, he sought refuge in books: â€Å"Eagerly I wished the morrow; —-vainly I had sought to borrow / From my books surcease of sorrow—-sorrow for the lost Lenore. Now narrator moves to open the door, fearing, grieving, and contemplating that it might be Lenore that seeks entrance in his chamber. The depiction of this fear is uncanny, the narrator shows his inner fear which enthralls in him terrible yet fantastic horrors that he has never felt before. This uncanny attitude towards death is evident of the nature of Poe. Poe regards death as an inevitable concept in this narrative poem. The horrors that the narrator faces are portrayed through the musical effect of silken purple curtain, sad, uncertain rustling of purple curtain, narrator is now terrified of this sound and reassures himself that it might be some visitor who seeks entrance at his chamber door. From the initial concept of death as an inevitable phenomena, the transformation has made death generating fear inside narrator. The narrator is now fearful of the ambience around him as it generates the How to cite Edgar Allan Poe`s Conception of Death, Papers

Effective Recruitment Process and Plan †Free Samples for Students

Question: Discuss about the Effective Recruitment Process and Plan. Answer: Introduction: The operational capability of every organization can be increased or decreased by the selection of manpower. The success of the organization can be estimated by the skills, capability, capacity, efficiency, learning capability, hardworking, and other features of the employed staff. Every organization facing problem in recruiting the well-efficient staff on whom the future of the company depends. The business looks forward for recruiting the best staff for their company at lowest price. In this paper we will look forward for the proposal for the effective recruitment plan for the company. Focus of the study: The objective is to propose a plan for the effective recruitment plan for hiring excellent staff for the organization. The business looks forward for recruiting the best staff for their company at lowest price. Project related Literature summary: The success of the company depends on the human resource management plan. The human resource management is responsible for hiring new employees through the recruitment process, giving training, awarding, and assessment of the employees, division of roles and responsibilities according to the capabilities and skills of the employees. The employees are the backbone of the enterprise (Khanna, 2014). The potential employees are required to face the competition of the organization and to keep the enterprise ahead of their competitors. The selective process should be used for recruiting the new staff for resolving the issues such as negative consequences of long term hiring of wrong staff, poor performance of the employees, failure in achieving the companys objective, and increasing turnover of the company. The equal opportunities should be provided to every individual to show their talent and skills (Ishrath, 2013). The fair treatment should be given to all the participants of the recruit ment process. The success of the organization can be estimated by the skills, capability, capacity, efficiency, learning capability, hardworking, and other features of the employed staff. From the research, it has been analysed that the human resource management is responsible for developing good relationship with the working staff so as to keep them motivated to perform better. The employees are recruited on the basis of adding values to the organization. The recruitment process is divided into two types of internal and external strategies. The internal recruitment is the process of promoting employees, selecting employees on the basis of their skills, hiring employees on the recommendation of friends and business partners. The selection policies and following the laws of the company helps in selecting the competent staff for the organization (Li, 2015). The advantage of using internal recruitment is that the management is aware of the skills and performance of the employees. The e mployees are familiar with the strength and organization behaviour of the company. The employees are internally selected to complete the project on the basis of their skills, potential, hard work, and performance. The right candidate can be chosen for the particular vacancy. The company do not have sufficient staff to carry over the project than they change their policies to external recruitment process. The external recruitment is the process of selecting employees through informal and formal methods. The formal method is used to select candidate which have no relation with the company. Informal method is used to rehire their previous employees by searching the database of the company. Research methodology: Research objective: The aim of the proposal is to develop the strategy for recruiting the individuals for the job by attracting them towards the job profile. The second strategy is to discuss the employment policy with the top executive of the organization for hiring new employees for the growth of the company by achieving the companys objective. Research Philosophy: The research question, objective, and methodology are the pillars of the research philosophy (Rao, 2014). The key elements of HR management are employment policy and the recruitment policy. The successful research policy is named as interpretivism for focusing on the social action and influencing people. Research Approach: The inductive and deductive research approaches are implemented to carry out the research work. The deductive approach is used for building strategy for recruitment process by analysing the existing literature. The inductive approach is the formal interview between interviewee and interviewer (Bhat, 2010). The HR policies should follow for arranging interview for recruitment of the employee. Data collection methods: The data can be collected by qualitative and quantitative research methods. The semi-structured interview is the part of the qualitative method. The lists of interview questions are the part of recruitment strategy. The reliable data should be collected from employment policy. The questionnaire is the method of quantitative research method. The aim of the questionnaire is to take opinion and suggestions from the employees about the recruitment process. The question should be assembled on analysing the growth of the company. It is the method of collecting reliable and objective information for the increasing the performance of the employees and the economy of the company. The multiple questions and closed ended questions are organized as the part of the questionnaire. The literature review helps in analysing the success and failure of the recruitment process in the past. The qualitative and quantitative approach is used for analysing the flaws of the recruitme nt strategy. Data collection methodology limitation: The valid and reliable information should be collected for the research on recruitment process implemented by human resource management program. The inaccuracy in the questions of the questionnaire is the major problem with data collection methodology. The wrong feedback can be collected from the participants. Ethical consideration: The ethics is the science which has the capability to judge between the right and wrong activities. The deployment of the ethical standards helps in maintaining the continuous flow of information. The ethical standard should be followed in the recruitment process for the fair selection of the employees. The equal opportunities should be provided to every individual to show their talent and skills. The discrimination should not be done on the basis of diversity in culture, gender, colour, creed, and caste. The recruitment process directly affects the productivity of the company (Karthi, 2015). The success of the organization depends on the increasing profit of the company. The ethical standards should be followed to minimize the risks associated with the damage of the reputation of the company. The professional judgement gives the fair treatment to the interviewee. The personal judgement comes under the category of unethical behaviour. The selection policies and following the laws of the company helps in selecting the competent staff for the organization. The ethical rules helps in making the merit of the employees for promotion. The ethical standards and policies increases the virtue of objectivity, confidentiality of the information, maintaining consistency, avoiding modification and manipulation of information, raises the confidence of the employees in their superior that they will be fairly treated under the laws of ethics, stereotyping, prejudice given to the halo effect, and many more. The candidates should be evaluated on some fixed criteria (Kepha, 2016). The confidence of the stakeholders can be increased by maintaining the consistency in the selection process of the employees and keep the organization updated with the potential workers which can help in achieving the objective of the organization within assured time and cost. The employees should be provided with clear roles and responsibilities to carry over the tasks. The division of work should be d one according to the capability of the skilled staff. The employees should be provided with fixed authority to complete the tasks (Gilman, 2016). The potential employees are required to face he competition of the organization and to keep the enterprise ahead of their competitors. The development of good relationship with suppliers helps in managing the inventory of the organization. The employees are recruited on the basis of adding values to the organization (Perkin, 2012). The ethics management process helps in overcoming the problem of breakdown in the flow of communication. The ethical conduct should be followed in developing integrity of the organization, developing strategy for achieving the business goal, selections of the employees, and development of policies and procedures for the betterment of company. Schedule for Completion: The research proposal for the recruitment process should be developed according to the following schedule. Recruitment process Particular activity Start Date Finished Date Prepare the proposal for recruitment process of the organization 25-June-2017 12-jul-2017 Prepare the literature review for analysing the flaws of the evidence collected 13-jul-2017 25-july-2017 Final literature review presentation 26-jul-2017 30-jul-2017 Pilot questionnaire 31-jul-2017 03-Aug-2017 Final Questionnaire 04-Aug-2017 08-Aug-2017 Result and analysis of the questionnaire 09-Aug-2017 16-Aug-2017 First draft preparation 17-Aug-2017 20-Aug-2017 Final draft preparation 21-Aug-2017 28-Aug-2017 Presentation 29-Aug-2017 30-Aug-2017 Presentation of the final report 31-Aug-2017 05-Sep-2017 Conclusion: The aim of the proposal is to develop the strategy for recruiting the individuals for the job by attracting them towards the job profile. The human resource management is responsible for hiring new employees through the recruitment process, giving training, awarding, and assessment of the employees, division of roles and responsibilities according to the capabilities and skills of the employees. The ethical standard should be followed in the recruitment process for the fair selection of the employees. References: Bhat, J. (2010).Recruitment and selection process: A case study (1st ed.). Retrieved from https://www.ijimt.org/papers/77-M469.pdf Gilman, S. (2016).Ethics codes and codes of conduct as tool for promoting an ethical and professional public service (1st ed.). Retrieved from https://www.oecd.org/mena/governance/35521418.pdf Ishrath, G. (2013).A comparative study of recruitment and selection policies (1st ed.). Retrieved from https://www.iosrjournals.org/iosr-jbm/papers/Vol7-issue5/E0752943.pdf?id=5257 Karthi, M. (2015).Recruitment and selection process (1st ed.). Retrieved from https://www.ijsrp.org/research-paper-0415/ijsrp-p40133.pdf Kepha, O. (2016).The influence of recruitment and selection on the performance of employees (1st ed.). Retrieved from https://www.ijsr.net/archive/v3i5/MTIwNDE0MDE=.pdf Khanna, P. (2014).Recruitment and selection (1st ed.). Retrieved from https://www.iracst.org/ijrmt/papers/vol4no32014/2vol4no3.pdf Li, T. (2015).Nestle employee recruitment research (1st ed.). Retrieved from https://ijbssnet.com/journals/Vol_6_No_4_1_April_2015/10.pdf Perkins, W. (2012).Research in the workplace (1st ed.). Retrieved from https://www.kcl.ac.uk/innovation/research/support/ethics/storeddocs/4TrainingAdvice/4Researchintheworkplace/ResearchintheWorkplaceguidance.pdf Rao, D. (2014).A study on recruitment and selection process (1st ed.). Retrieved from https://ijmrr.com/admin/upload_data/journal_Syamala%20%20%205Oct%2014mrr.pdf References: